“Shockers Up” encapsulates the energy of šW“·e·Ö°ń. As we emerge in prominence to fulfill our mission “to be an essential educational, cultural and economic driver for Kansas and the greater public good,” we boldly proclaim “Shockers up: It’s our time now.”
“Shockers Up” encapsulates the energy of šW“·e·Ö°ń. As we emerge in prominence to fulfill our mission “to be an essential educational, cultural and economic driver for Kansas and the greater public good,” we boldly proclaim “Shockers up: It’s our time now.”
The Story of "Shockers Up"
When a player from Shocker basketball steps up to the free-throw line in Koch Arena, shouts of “Shockers up!” ring throughout the arena. Sitting in the audience and hearing that battle cry resonate from the court, there’s a feeling — no, it’s more than a feeling; it’s a certainty — that something bigger is at play: a connection to a community, a feeling of belonging, anticipation of greatness. It’s not about three points. It’s about Shocker Nation.
Now we want the world to know what it feels like to be a Shocker — and let them know that they, too, can be a Shocker. Through the “Shockers Up” campaign, we use powerful percussion, produced by Shocker Sound, to energize the audience and cultivate attachment to šW“·e·Ö°ń — expanding that overwhelming emotional connection from basketball to the greater community.
Visually, “Shockers Up” uses bold optics and upbeat energy to showcase the boundless opportunities available at šW“·e·Ö°ń: applied learning experiences, social engagements, student clubs and organizations, and athletics. It elevates šW“·e·Ö°ń traditions and student life while emphasizing the surging upward trajectory of the university, the city and its students.
The campaign uses a multi-channel approach both to increase reach and to tailor messaging for our targeted audience personas, including the growing Latinx population along the I-35 corridor.
